TIP TUESDAY: What does typeface say about you?

I am a bit of a typeface freak and I am proud of it. I work very hard to find, or even create, the perfect typeface for the bride and grooms’ name. To me, those are the most important words on the invitation. It needs to reflect them but most importantly the setting and mood of the occasion they are inviting guests to attend.

When you getting married at a tried and true Chicago institution such as The Drake Hotel or the Palmer House, it is preferred that you use a fabulous script such as the one below:

TIP TUESDAY: What does typeface say about you?

Elegant Typeface (Photo by Bill Lambert for Lambert Press)

If you going more modern and sleak, we suggest you use something that is more linear and architecture in nature like the one below:

Modern Typeface (Photo by Bill Lambert for Erickson Design)

We do a lot of outdoor and location weddings and those weddings lend themselves to a more fun and natural fonts. Something that compliments their setting and the fact you get to wear khakis instead of a tux.

Casual Typeface (Photo by Bill Lambert for Erickson Design)

Note: The word “typeface” refers to the actual face used from the font family. We use the word “font” in place of “typeface” because our computers call them fonts and we love this article to explain. Here is what the great Steve Jobs did for fonts (but I still wish he would have called them typefaces!).

Our Stationery Savior is Peggy Lambert from Erickson Design and Lambert Letterpress and we promise she will save you from all kinds of stationery pitfalls you will find yourself in during the wedding planning process.